<p>As reported in the <a href="http://http://www.wsj.com/articles/j-c-penney-resurrects-its-catalog-1421695574">Wall St Journal</a> and <a href="http://www.npr.org/blogs/thetwo-way/2015/01/20/378666045/j-c-penney-brings-back-its-print-catalog-after-a-5-year-hiatus">NPR Two-Way</a>, J.C. Penny recently announced their return to catalog marketing after an absence of 5 years.</p><p><br></p><p>It appears that 12% of their online customers were in fact, catalog customers using online as the ordering channel.</p><p><br></p><p>In March they will mail a 120 page catalog featuring product from its Home department.</p><p><br></p><p>Just goes to show the enduring power of print in a digital world. In fact, the Direct Marketing Association reported an increase in catalog mailings for the first time since 2006!</p><p></p>